For the sake of personal creative endeavors and my own entertainment, feel free to make assumptions about this one. I’ve purposely left it vague and tried to pull it in a new direction.

HOWEVER,

This brand was originally created for a local toy-maker and designer. He was basically Santa if Santa made wooden cribbage boards and LED light fixtures in a suburban garage using a laser cutter.

I pulled a six month internship under him, designing his brand and shooting product photography.

Since then, I’ve reworked the brand a bit, mainly as a fun portfolio piece.